WSU Innovation Studio

WSU Industry Innovation Center

ALERT: As a precaution for the COVID19 outbreak, the WSU Industry Innovation Center is closed until further notice.

WSU student roadmapping sessions will be held virtually or by phone conference.

The WSU Innovation Studio, powered by TechTown, is a collaborative space that sparks a student's entrepreneurial journey through brainstorming, coaching, and training.

Located at the WSU Industry Innovation Center, we provide WSU students with exposure to innovation and entrepreneurship, offer free assistance toward developing projects and business ventures, and help students develop skills and connect with experiences and resources they will need to succeed in a 21st century workforce.

Hours of operation

Monday - Thursday, 10am - 4pm, Drop-in work days | Show OneCard to gain access to the space.
Friday, 10am - 1pm, Director office hours, by appointment only
Studio closures: University holiday closures; Space closed May 15 - Sept 15, 2020 - coaching by appointment only

What we offer

Wayne State students receive the following, at no cost, but with limits:

Drop-in work days
Access to the studio for coworking, brainstorming, and ideation space. Use of design thinking tools, library, and whiteboards. [Mon – Thurs 10am – 4pm]

Design thinking library
A curated collection of books and resources on creativity, innovation, and entrepreneurship.

Roadmapping sessions
Scheduled sessions connecting ideas to resources for individuals or groups with a Studio team member, by appointment only.

Business education 
Coaching assistance for students get from idea to launch using online business plan creation tools and/or TechTown's 'Ask an Expert'. (Coaching limited to 4 sessions each school year.) 

Curated innovation & entrepreneurship events calendar  
Available at, these events are curated specifically for student entrepreneurs and innovators.

Who we work with

WSU Innovation Studio, powered by TechTown, works with campus resources like the School of Library and Information Sciences, Mike Ilitch School of Business, the College of Social Work, the College of Engineering, and the College of Fine, Performing and Communications Arts, the Law School Business Clinic, and Tech Commercialization to assist student's journeys. We also work directly with students via student business groups and clubs, and via learning communities like the Honors College.

WSU Innovation Studio staff

Jenifer Daniels, APR, Director and Entrepreneur-in-Residence

Jenifer Daniels is a brand design strategist and startup advisor investing in Detroit's people, places, and purpose. A former tech founder, Jenifer leads the Innovation Studio at her alma mater, Wayne State University, helping students build better businesses. Jenifer also manages Detroit Human Capital, an impact fund investing in local placemaking projects, and advises The PLUG: smart reporting on the Black innovation economy. She has delivered talks on branding, strategy, and startups at TEDxCharlotte, CUNY, IABC World Conference, Charlotte Startup Weekend, and Netroots Nation.

Tawnya Clark, Outreach and Engagement Fellow

Michaela Therrien, Programs Fellow

Where we're located

WSU Innovation Studio @ WSU Industry Innovation Center
Wayne State Research and Technology Park
461 Burroughs St
Detroit, MI 48202

Free and secure parking is available in the marked TechTown lot at the northeast corner of Cass and Amsterdam. If you see street parking, go ahead and snag it. Parking fees apply for Wayne State University visitor lots. Parking and transit instructions

WSU Innovation Studio is made possible through the support of the William Davidson Foundation and the Office of the Provost.